I was creating content for my marketing business when I found myself diving into a topic that’s been on my mind for a while: ghosting. Not the dating kind, but the kind that happens in business and life, when someone simply disappears instead of responding, following up, or having the hard conversation.
It struck me that this is something we don’t talk about enough, especially as entrepreneurs, leaders, and professionals navigating fast-paced, emotionally charged spaces. So I thought I’d dive in here and open the door for thought and conversation.
The Real Problem with Ghosting
We live in a culture of instant gratification and constant notifications, but ghosting has become alarmingly normalized. However, what may feel like an “easy out” in the moment actually causes long-term harm.
When you ghost someone, whether it’s a potential client, business partner, vendor, or even a friend, you’re not just avoiding discomfort. You’re sending a message (whether you realize it or not) that their time, effort, or relationship wasn’t worth a response.
And trust me, that message sticks.
Why It Matters in Business
Business is personal. Relationships are the currency of any business, and the way we show up, or don’t, directly impacts our reputation and personal brand.
Whether you’re saying “yes,” “no,” or “not right now,” clarity is a form of respect. People remember how you communicate when things aren’t easy more than they remember the smooth moments.
Here’s what happens when we DON’T ghost:
- We build trust, even when we say no.
- We protect our reputation and brand integrity.
- We make space for the right opportunities to flow in.
- We model healthy boundaries without disappearing.
Why It Matters in Life
Ghosting doesn’t just show up in business. It can show up in friendships, family, and even the way we relate to ourselves. When we get overwhelmed or uncomfortable, it’s tempting to pull back instead of leaning in.
But here’s the truth: Discomfort is not a reason to disappear. It’s a sign to pause, reflect, and communicate with care.
The Bigger Picture: Boundaries ≠ Ghosting
Sometimes we confuse boundaries with avoidance. Setting a boundary might mean declining a project or stepping back from a relationship, but it still involves communication. Ghosting skips that step entirely and leaves people confused, hurt, or doubting their worth.
You don’t need to over-explain or over-justify. A simple response can be both kind and firm.
Try these:
- “Thanks for thinking of me, but I’m not available for this opportunity.”
- “I need to step away from this relationship, and I wish you well.”
- “Right now isn’t the right time for me, but I appreciate your message.”
Let’s Normalize Showing Up
I believe communication is a core part of conscious living and working. We’re not here to ghost our way through the hard parts, but rather we’re here to build something better. That means responding. Being honest. Choosing clarity over comfort.
You don’t have to be perfect. Just present.
Have you ever been ghosted in business, or accidentally ghosted someone yourself? What did you learn from it?
Drop a comment or share this post with someone who values showing up. 💬
Denise xo
Beyond the Hustle 
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